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Holly is a multi-award-winning dancer, choreographer, performer and video editor from the UK.

With over 8 years of dance teaching experience, she regularly teaches dance classes at multiple studios and universities across the UK.

In 2017, Holly founded K-Pop Dance Crew KONCEPT, and is the team's Leader and Performance Director, as well as often taking on additional responsibilities such as choreographer, teacher, dancer, video editor, videographer, stylist, manager and social media manager for the team. 

She has developed the team's quality in both skills and public image since its conception, as well as grown the crew's online presence with the YouTube channel videos she directs, edits and is featured in having over 1 million views.

In addition to running KONCEPT and their social medias, Holly also runs her own YouTube channel (13K+ subscribers and 4.5 million+ cumulative views) and TikTok (22.9K+ followers and 830K+ likes) as "hollythelovely".


Recently, Holly appeared on UK TV show BBC Dance Passion, where she was interviewed about K-pop dance in the UK and performed BLACKPINK's How You Like That. She's also performed at K-pop artists' concerts, both as a guest act and alongside the artists themselves.

Holly has collaborated with Riot Games, choreographing and directing a performance video for their League of Legends K-Pop supergroup K/DA's pre-release single 'The Baddest'. She has also won a number of global, national, and European dance competitions.

Holly is also the winner of Produce 101 Reading, the UK National K-pop dance competition for individuals: 

  • Grade A (highest grade) awarded in Stage 1 (given by professional judges) – video available on YouTube

  • Chosen as centre and leader of team in Stage 2 (chosen by teammates)

  • Winner of Stage 2 both as a team (chosen by judges) and an individual (most votes from audience), therefore winning 1st place in the whole competition out of 54 individuals from across the UK

As well as regularly teaching K-Pop dance classes across the UK for over 8 years now, Holly has trained in dance across the globe, from London to South Korea to Paris, and has been involved with leading TV station producers at the BBC (UK), JTBC (South Korea), Dragon TV (China), and Tencent Video (China) for dance TV shows Dance Passion, Stage K, The Greatest Dancer China, and Produce Camp respectively.
Holly has been acknowledged by many performance directors and choreographers of K-pop artists, including 1Million Dance Studio's Lia Kim, Prepix’s Ill (NCT of SM Entertainment), Star System’s O.K-SUN (Pentagon of Cube Entertainment), Kim Hyun Gyu (Loona of Blockberry Creative), and Hwang Sooyeon (Dreamcatcher of Happy Face Entertainment).
Holly speaks English (fluent), German (intermediate), Korean (beginner) and Mandarin Chinese (beginner) languages.

Holly also enjoys video editing, for which she regularly does a variety of projects for both domestic and international clients, specialising in dance music videos.

Feel free to get in touch to learn more or for business enquiries.

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