
DANCE
KONCEPT
Most of Holly's dance projects and training are with KONCEPT, the Coventry-based dance crew formed in 2017 that she is Leader, Manager, and Performance Director of.
Recently she has secured collaborations for the crew with Riot Games' K-Pop girl group K/DA, Top Media's K-Pop boy group MCND, and BBC's TV Show Dance Passion, guiding the team to reach new heights with exciting new experiences and fulfil their growing potential together.
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Below are the videos on KONCEPT's channel she has featured in as a dancer, including dance music videos, live performances, and variety videos. Many of the dancers in these music videos have been trained and taught by Holly (some of them never having danced before). Holly produces and directs most of KONCEPT's dance music videos, is often the camera director, stylist and makeup artist, and is often also the video editor and colour grader.

Performing BLACKPINK's How You Like That, choreography by Kiel Tutin.

Invited as Guest Performer, dancing to MCND's debut song ICE AGE.

Choreography by Holly.

Performing BLACKPINK's How You Like That, choreography by Kiel Tutin.
Dancing for KONCEPT
Dancing for KONCEPT

![[KPOP IN PUBLIC] ORANGE CARAMEL '๊นํ๋ ๋(Catallena)' Christmas Special THROWBACK Dance Cover by KONCEPT](https://i.ytimg.com/vi/rUVmaFbFP7I/mqdefault.jpg 1x, https://i.ytimg.com/vi/rUVmaFbFP7I/mqdefault.jpg 2x)
[KPOP IN PUBLIC] ORANGE CARAMEL '๊นํ๋ ๋(Catallena)' Christmas Special THROWBACK Dance Cover by KONCEPT

K/DA - THE BADDEST | League of Legends | Choreography Video by KONCEPT

Sharing The Stage With K-pop Idols ๐ KONCEPT @ MCND 1st World Tour: London Concert, UK (10.04.22) ๐ฌ๐ง
![[K-POP IN PUBLIC UK] BLACKPINK - Pretty Savage | Dance Cover by KONCEPT](https://i.ytimg.com/vi/2T3IEGwNhw0/mqdefault.jpg 1x, https://i.ytimg.com/vi/2T3IEGwNhw0/mqdefault.jpg 2x)
[K-POP IN PUBLIC UK] BLACKPINK - Pretty Savage | Dance Cover by KONCEPT
Special Performances
This year has been filled with amazing experiences for Holly, from being interviewed and performing on BBC TV Show "Dance Passion" (25 minutes in), to being invited by Top Media to perform on stage as a special appearance at MCND's 1st World Tour London Concert, as well as perform with them in the first global Metaverse VR concert Star Iz Born.
External crews
Holly has enjoyed collaborating with several established crews both domestically and internationally, including with Paradox (based in London) and Higher Crew (based in Paris).