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DANCE

KONCEPT

In 2017, Holly founded Coventry-based dance crew KONCEPTShe is the team's Leader and Performance Director, as well as often taking on additional responsibilities such as teacher, dancer, videographer, video editor, stylist, manager, and social media manager.

 

Recently she has secured collaborations for the crew with Riot Games' K-Pop girl group K/DA, Top Media's K-Pop boy group MCND, and BBC's TV Show Dance Passion, guiding the team to reach new heights with exciting new experiences and fulfil their growing potential together.

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Below are the videos on KONCEPT's channel she has featured in as a dancer, including dance music videos, live performances, and variety videos. Many of the dancers in these music videos have been trained and taught by Holly (some of them never having danced before). Holly produces and directs most of KONCEPT's dance music videos, is often the camera director, stylist and makeup artist, and is often also the video editor and colour grader.

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She has developed the team's quality in both skills and public image since its conception, as well as grown the crew's online presence with the YouTube channel videos she directs, edits and is featured in having over 1 million views.

Dancing for KONCEPT

Dancing for KONCEPT

Dancing for KONCEPT
[KPOP IN PUBLIC] ORANGE CARAMEL '๊นŒํƒˆ๋ ˆ๋‚˜(Catallena)' Christmas Special THROWBACK Dance Cover by KONCEPT

[KPOP IN PUBLIC] ORANGE CARAMEL '๊นŒํƒˆ๋ ˆ๋‚˜(Catallena)' Christmas Special THROWBACK Dance Cover by KONCEPT

04:05
Play Video
K/DA - THE BADDEST | League of Legends | Choreography by HOLLY

K/DA - THE BADDEST | League of Legends | Choreography by HOLLY

03:45
Play Video
Sharing The Stage With K-pop Idols ๐Ÿ’Ž KONCEPT @ MCND 1st World Tour: London Concert, UK (10.04.22) ๐Ÿ‡ฌ๐Ÿ‡ง

Sharing The Stage With K-pop Idols ๐Ÿ’Ž KONCEPT @ MCND 1st World Tour: London Concert, UK (10.04.22) ๐Ÿ‡ฌ๐Ÿ‡ง

06:26
Play Video
[K-POP IN PUBLIC UK] BLACKPINK - Pretty Savage | Dance Cover by KONCEPT

[K-POP IN PUBLIC UK] BLACKPINK - Pretty Savage | Dance Cover by KONCEPT

03:38
Play Video

Special Performances

This year has been filled with amazing experiences for Holly, from being interviewed and performing on BBC TV Show "Dance Passion" (25 minutes in), to being invited by Top Media to perform on stage as a special appearance at MCND's 1st World Tour London Concert, as well as perform with them in the first global Metaverse VR concert Star Iz Born.

External crews

Holly has enjoyed collaborating with several established crews both domestically and internationally, including with Paradox (based in London) and Higher Crew (based in Paris).