DANCE

In 2017, Holly founded Coventry-based dance crew KONCEPT. She is the team's Leader and Performance Director, as well as often taking on additional responsibilities such as teacher, dancer, videographer, video editor, stylist, manager, and social media manager.

Recently she has secured collaborations for the crew with Riot Games' K-Pop girl group K/DA, Top Media's K-Pop boy group MCND, and BBC's TV Show Dance Passion, guiding the team to reach new heights with exciting new experiences and fulfil their growing potential together.

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Below are the videos on KONCEPT's channel she has featured in as a dancer, including dance music videos, live performances, and variety videos. Many of the dancers in these music videos have been trained and taught by Holly (some of them never having danced before). Holly produces and directs most of KONCEPT's dance music videos, is often the camera director, stylist and makeup artist, and is often also the video editor and colour grader.

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She has developed the team's quality in both skills and public image since its conception, as well as grown the crew's online presence with the YouTube channel videos she directs, edits and is featured in having over 1 million views.